MedTrade was a whirlwind of activity for Prochant! From our in-booth Coffee Chat with MiraVista to an engaging speaking session featuring our CEO, Joey Graham, and Senior Consultant, Rachel Schools, we had an incredible time connecting with clients, colleagues and industry leaders.
Through our conversations, we found that three key themes stood out throughout the conference:
AI & Automation
AI and automation were central to discussions across MedTrade, as HME providers look for ways to improve efficiency, reduce administrative burdens and improve patient care.
Our speaking session with Joey Graham and Rachel Schools tackled the real-world applications of AI in intake, breaking down where AI and automation are already making an impact and where human expertise is still essential. While AI can handle repetitive tasks and pattern recognition, human oversight remains crucial for decision-making, exception handling and patient interactions. AI is a powerful tool, but it works best alongside skilled professionals, not as a replacement.
Interoperability & Seamless Integration
One of the biggest challenges for providers is ensuring that their technology solutions work together efficiently. With various EMRs, billing platforms and third-party solutions in play, interoperability is becoming a major priority. Many conversations at MedTrade focused on how seamless data sharing and system integration can improve operational efficiency and financial performance. Providers are increasingly looking for solutions that allow them to optimize operations without a massive tech overhaul, and this trend is likely to accelerate.
Reimbursement Challenges
Reimbursement continues to be one of the most pressing concerns for HME providers. Across multiple sessions and conversations, navigating audits, handling denials and keeping up with changing payor policies emerged as top pain points.
Common challenges discussed included increasing scrutiny from payors, leading to more audits and complex appeals, as well as frequent denials for medical necessity and prior authorization issues.
Our coffee chat addressed these critical concerns, offering insights on best practices for audit responses, strategies for minimizing denials and ways to proactively manage compliance risks. As regulations tighten and payors demand more documentation, having a strong reimbursement strategy is more important than ever.
As the industry evolves, we’re excited to be at the forefront of these discussions, helping providers optimize their revenue cycle with cutting-edge technology and expert-driven solutions.
Join us for a follow-up webinar with HME News on April 24 at 10:00 a.m., where Joey and Andrea will dive deeper into top reimbursement challenges and best practices. Register today!
For Joey and Rachel’s full speaking session, click here.
We’re grateful for the opportunity to engage with the HME community and look forward to continuing the conversation. See you at the next event!
Frequently Asked Questions
How are HME providers using AI and automation in 2025?
HME providers are using AI and automation to streamline intake processes, reduce administrative burdens, and improve billing accuracy. At MedTrade 2025, experts emphasized that AI is best used for repetitive tasks like document review and eligibility checks—while human expertise remains key for decision-making and patient-facing interactions.
Why is interoperability a growing priority for HME technology?
Interoperability helps HME providers ensure that electronic medical records (EMRs), billing platforms, and third-party tools work together seamlessly. At MedTrade 2025, providers highlighted that better data integration leads to improved workflow efficiency, faster reimbursements, and fewer manual errors.
What are the top reimbursement challenges facing HME providers today?
HME providers continue to face issues with audits, prior authorization denials, and shifting payor policies. MedTrade 2025 sessions addressed strategies for reducing denials, improving audit response times, and staying ahead of compliance risks in an increasingly complex reimbursement environment.
How can HME providers reduce claim denials and improve reimbursement rates?
Providers can reduce denials by focusing on clean intake, accurate documentation, proactive eligibility verification, and leveraging AI tools to flag errors before submission. These best practices were discussed in depth at MedTrade 2025 and are essential to accelerating payment cycles.
Where can I learn more about AI in HME billing and reimbursement?
Join Prochant’s upcoming webinar with HME News on April 24 at 10:00 a.m., where industry leaders Joey Graham and Andrea Stark will share expert insights on managing reimbursement challenges. You can also watch the full MedTrade session featuring Joey and Rachel Schools for real-world AI strategies.
